Posts tagged interactive

Billboard magazine’s interactive guerilla marketing campaign. 

BRING IT, PORSCHE. MINI USA challenges Porsche to a track race on 21st June. Ad placed in the New York Times.

BRING IT, PORSCHE.

MINI USA challenges Porsche to a track race on 21st June. Ad placed in the New York Times.

MINI COOPER S vs PORSCHE 911 CARRERA S?

Mini USA challenges Porsche to a track race on the 21st of June. Could it be true? The mini Mini challenging a car with twice it’s horsepower at least? Head to head? Engine to Engine? For more details, or to watch the race live, visit MINI USA on Facebook!

Build Your Own Boat Shoe

TOPSHOP LAUNCHES "VIRTUAL MAKEOVER"

To launch their new cosmetics line, Topshop has created an online application allowing customers to upload a photo of themselves and apply the various products in different colours to “test” out the products. 

In Cadbury’s 2010 ICE CREAM LAND campaign, they convince some thrill seekers to be filmed eating ice cream on a roller coaster ride! Mmmmmmmm….essymuch?

AWWW!!!! 55 stylish kids surprise the public at Union Square in San Francisco with a hip hop dance battle that showcases the latest H&M Kids fashion. 

MATTHEW WILLIAMSON GIVEAWAY

Click the title link to enter the prize draw for a chance to win an exclusive Matthew Williamson “Colour Block Gathered Drape Column Dress” worth more than £2500 and spotted on Leighton Meester aka Blair Waldorf in an episode of Gossip Girl. Registration for the draw closes 31st May.

Sephora Vending Machines, now available in the following airports: BNA in Nashville, TN; LAS in Las Vegas, NV; IND in Indianapolis, IN; DFW in Dallas, TX; JFK in Queens, NY; or IAH in Houston, TX. 

Sephora Vending Machines, now available in the following airports: BNA in Nashville, TN; LAS in Las Vegas, NV; IND in Indianapolis, IN; DFW in Dallas, TX; JFK in Queens, NY; or IAH in Houston, TX. 

“To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.”

“To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.”

Mc Donald’s digital billboards: Catch a “product” with your mobile phone & redeem the picture for a free sundae/coffee/pie! Very innovative and definitely interactive, but I’m wondering: won’t people just use the same photograph over and over again at different branches then?

At the Facebook F8 conference yesterday, Levi’s announced the introduction of a new way to shop. Everything is explained in the video, click Levis.com to start social shopping! I can’t seem to find it on the EU Levi’s site, so I’m guessing so far it’s only available on the USA site. Absolutely brilliant and definitely forward thinking, Levi’s is definitely pioneering a new trend- I’d bet my last dollar e-tailers all over are going to be hot in the heels.

I’m personally a fan of Macy’s new “Fashion Directors” campaign. This Spring, Macy’s sent its top designers to perform style interventions across America. My favourite of the collection features Martha Stewart is giving a make over to a fraternity. Fun fact on the side: Sear’s is none too amused with Martha Stewart, having stood by her through her jail term and continuing to sell her apparently flimsy product range. Other big names in the Macy’s campaign include money mogul Donald Trump and fashion consultant Clinton Kelly, both TV stars in their own rights. Personally, the videos still seem a bit scripted, but overall I think it’s cute & fun & pulled rather well. 

I was shopping at Carnaby Street one day when the window display at Diesel caught my eye. I took a photo of it, and then forgot all about it till I saw it again at Covent Garden, got really intrigued and came home to google it. “Like balloons we are filled with hopes and dreams. But over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the world’s greatest deflator. The world is full od smart people. Doing all kinds of smart things. That’s Smart. Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains, 
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plan, but stupid has the stories. 
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks, its stupid.
 To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure, like not even trying.
 Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.” It’s absolutely witty and inspired! Diesel recognizes that consumers today want and need so more, not just an advertisement telling them what they want or what to buy. This goes against the norms and offers something fresh. Along with the myriad of beautifully designed print ads, Diesel rolled out this campaign with a competition looking for 100 creative individuals with “stupid” acts to be featured in a campaign music video. My favourite campaign in a long time, and if I were you I’d click HERE to see more. BE STUPID!!!!

I was shopping at Carnaby Street one day when the window display at Diesel caught my eye. I took a photo of it, and then forgot all about it till I saw it again at Covent Garden, got really intrigued and came home to google it.

“Like balloons we are filled with hopes and dreams. But over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the world’s greatest deflator. The world is full od smart people. Doing all kinds of smart things. That’s Smart.

Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains, 
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plan, but stupid has the stories. 
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks, its stupid.
 To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure, like not even trying.
 Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.”

It’s absolutely witty and inspired! Diesel recognizes that consumers today want and need so more, not just an advertisement telling them what they want or what to buy. This goes against the norms and offers something fresh. Along with the myriad of beautifully designed print ads, Diesel rolled out this campaign with a competition looking for 100 creative individuals with “stupid” acts to be featured in a campaign music video. My favourite campaign in a long time, and if I were you I’d click HERE to see more. BE STUPID!!!!

Burger King emphasizes “your burger your way” by personalizing whopper wrappers with your face on the spot. Conceptualized by Ogilvy Brazil. Watch the video to see more. I think it’s kind of cute and pretty innovative, but it’s definitely only got the short-run appeal.